On April 18, he brought together several artists from different parts of the world in a huge 8-hour festival. The broadcast was created by the NGO Global Citizen together with the World Health Organization (WHO), and the singer Lady Gaga was responsible for the selection of the stars who passed through the event.
However, the focus of the project was not only to present beautiful digital shows, but also to gather several names to comfort and inform the population in the face of the new coronavirus, in addition to encouraging everyone to fulfill their social isolation.
The idea highlighted was to pay tribute to the people who are at the forefront of fighting the pandemic – health professionals. This was done through testimonials and hopeful videos from multiple nurses and doctors around the globe. In addition, while the broadcast was taking place, viewers were able to send messages of support to workers through the website.
The digital project started at 3pm on Saturday and ended at 11pm. The broadcast featured a pre-show, which lasted until nine at night with the participation of artists such as Niall Horan, Adam Lambert, Rita Ora, Hozier, Kesha, The Killers, Jessie J and many others.
Thereafter, the festival broadcast a main show with names of great importance in pop music. Stevie Wonder, Elton John, Billie Eilish, Paul McCartney, Taylor Swift and Lady Gaga herself were some of the most anticipated attractions.
Check out one of Lady Gaga’s performances:
Brazil had only one representative on. The singer Anitta was present at the festival with a short video to introduce the show by artist Juanes, but did not sing.
In addition to having famous music figures, the broadcast was also supported by renowned actors and presenters for making speeches about Covid-19 and social isolation. Internationally, the event was covered by Jimmy Fallon, Stephen Colbert and Jimmy Kimmel; while, in Brazil, Tiago Leifert was responsible for introducing the festival.
The following day (19), the NGO Global Citizen reported on the networks that the project raised US $ 127.9 million. According to the organization itself, the amount will be used to assist health professionals, for Unicef and for research in the development of a vaccine by the Coalition for Epidemic Preparedness Innovations (CEPI). See the publication of Global Citizen here.