‘O Homem Cordial’: Book by Sérgio Buarque de Holanda

‘O Homem Cordial’: Book by Sérgio Buarque de Holanda

Sérgio Buarque de Holanda made a report that interested me a lot about the change in social behavior and social relations because of the advent of industrialization and the incorporation of new means of production in our reality. This matches what you put in the summary, since the text portrays the behavioral side of our social fabric.

In addition, he explores the constitution of the concept of family and the industrial idea that took root in it in the formation of different societies. I liked the perspective he used, which started with the responsibilities of each function and social competitiveness – the example of the staff and the council was wonderful.

In Brazil, where the primitive type of patriarchal family prevailed, the development of urbanization – which results not only from the growth of cities, but also from the growth of the media, attracting vast rural areas to the sphere of influence of cities – was going to cause a social imbalance, the effects of which remain alive today.

Sérgio Buarque de Holanda, in

This passage illustrates what I said above, with the author identifying that the industrializing process caused changes in social behavior, mainly due to the reinvention of the character of work and the growth of the media.

the cordial man

Points covered in the book

This idea of ​​personal life being linked to professional life and disadvantages for other people reminded me of the way. I believe that we will work on this concept later, but it was very evident to me. Was Sérgio Buarque de Holanda already seeing one of the most constitutive attitudes of our social action?

“We will give the world a cordial man.” Considering the title of the chapter, which speaks of such a cordial man. This passage illustrates that the Brazilian is a unique “species”, which social interaction is the opposite of politeness, because of a defense – before society – of the individual’s continuous and sovereign presence. The example he cites is very clear to show this cultural difference: it shows that there is a tendency in our society to present the name of an individual, of baptism, before that of the family.

Another point that he explores is that even religious cults and rituals are gaining an eminently intimate character, where the way in which each deals with the divine overlaps the unifying tendency of religion. He makes it evident that, in Brazil, it is precisely the rigor of the rite that loosens and humanizes itself.

And finally, and the point that I liked most about the text, was the political part of our life. He points out that no political elaboration could be possible in our territory if it appealed to the reason and the will of individuals. On the contrary, it is necessary to appeal to the feelings and the most emotional part.