THE Netflix paved the way for the popularization of streaming services, but first of all, the platform is a company within a highly competitive market that is part of the capitalist system. That is, Netflix shareholders redeem series, produce new content, are funny on social networks, not because they are nice, but because of the financial return that a certain product can give.
One of the factors that made the platform popular at the beginning was the price of the subscription, and the possibility of finding in the catalog old content mixed with new, and all of this available online, thus, goodbye DVD and physical media.
And for the studios, that was an advantage too, putting their programs on a third platform, and continuing to focus on the traditional model. It was. Past.
The communication giants woke up, a little late, and saw that Netflix’s business model is very advantageous. The company’s revenue estimate over the past year was more $ 15 billion, an increase of 35% compared to 2017 (via macrotrends.net).
Thus, in addition to new platforms emerging, such as Prime Video and Hulu, corporations in Hollywood opened their eyes to the ton of money the red giant was making, in the last year Netflix had more than 29 million new (and paying) users (via CNBC), reaching 150 million users globally. And now, they themselves want to have a streaming service to call their own, and deposit their thousands of hours, saved on some server, for the public, for a price, of course. Series fans Friends and Grey’s Anatomy say it, don’t you?
And after the contract between Disney and Netflix, which went into effect in 2012, ended, things got more difficult. The Marvel and Netflix partnership series, such as Luke Cage, Iron Fist, The Defenders, The Punisher, Daredevil and Jessica Jones they will no longer have seasons announced, for example.
Previously, the agreement gave Netflix the right to broadcast the first viewing window for all films, whether Marvel Studios, gives Pixar or Disney itself. Now, starting this year, the studio’s umbrella films will arrive first on Disney’s new service, Disney + which will open in November, where we will have Captain Marvel as one of the main films released there, at the time of launch as well as, Avengers: Endgame which should arrive in December.
Thus, the contract of more than 300 million dollars (via Variety) for the transmission of the contents has ended. The same goes for the series Warner TV and the american channel The CW. According to the Deadline website, the new productions approved for the next season, (read more about Upfronts 2019 here) Batwoman, Nancy Drew and Katy Keene, will not be sold exclusively for the platform, but will be sold separately to the market, with the possibility of purchase by Netflix.
This also ends the contract that the broadcaster had with Netflix since 2011, where the series as The Flash and Riverdale they had broadcast rights to pass right after their seasons ended on the platform.
Batwoman, according to journalist Nellie Andreeva, you have a chance to go to the WarnerMedia which will be launched between the end of 2019 and 2020. (Read more here). So, as the streaming service of NBC / Universal that is part of the Comcast group, the same one that tried to buy the shares of 20th Century FOX. (Read more here).
Of course, this is not the end, Netflix, which has invested heavily in original content in recent years, was over 13 billion dollars in 2018, and a projection of 15 million in 2019 (via Variety) almost 1500 hours of own productions.
So, the possibility of all these services finally arriving in Brazil and competing for the attention and the consumer’s pocket is a very big possibility.