The company that owns James Bond is looking for a new buyer for the franchise and the platforms, according to the Journal du Geek, are fighting to get the rights of the spy. THE Netflix and the Apple TV + are ready to invest, according to the CNBC.
Recently, Disney asserted its sovereignty in the market by buying Fox for more than $ 70 billion. The company, which is virtually ubiquitous in theaters, started the war on streaming platforms with the launch of Disney +. To defend against the advances of Disney, Apple and Netflix want to buy the iconic studio Metro Goldwyn Mayer, better known as MGM.
For Netflix and Apple, this acquisition would be a great opportunity to secure its place in the audiovisual market, as Metro-Goldwyn-Mayer owns the rights to numerous important cinema sagas, including the famous James Bond.
Apple would still have the opportunity to give more weight to the offer, which would still be analyzed by the studio. The Apple catalog is still very succinct compared to the competition and the platform is struggling to produce new content. Having the famous spy on his list of films can be a profitable strategy for the company Cupertino or for Netflix. Especially since MGM also counts in its catalog productions as Rocky, Millennium or RoboCop.
The $ 10 billion dollar company
In an increasingly competitive scenario, MGM is struggling to maintain dominance. The company came close to bankruptcy in 2010 and had to sell part of its catalog to Warner. To survive, an alliance with streaming platforms seems to be the only valid option. Potential buyers are expected to spend at least R $ 10 billion dollars, according to estimates, and finally being able to get their hands on the company.
Neither party has yet officially commented on the matter. If this transaction takes place, it should take a few good months, and the rumors for now would be just a short chapter of the novel.