THE LG Electronics (LG), presented its line of 8K TVs at CES 2020 – eight new 77 and 65 inch TVs will reinforce the current portfolio of 88 and 75 inch models.
LG’s 2020 line is well diversified and includes premium models of 88 and 77 inches – 8K OLED TVs LG SIGNATURE (models 88/77 OLED ZX) and advanced NanoCell TVs (models 75/65 Nano99, 75/65 Nano97 and 75/65 Nano95). All models exceed the new official definition parameters established by the Consumer Technology Association (CTA) for the industry and have been validated by independent and reliable laboratories – for example, TÜV Rheinland has confirmed that 8K OLED TVs LG SIGNATURE and 8K NanoCell exceed these parameters .
LG’s 8K TVs deliver true resolution 8K and will continue into the future, giving customers peace of mind and providing multiple ways to enjoy an 8K experience. The new models are able to reproduce native 8K content thanks to the support of the widest selection of 8K content sources, using HDMI and USB digital inputs, including codecs such as HEVC, VP9 and AV1 – in fact, the latter is supported by major streaming providers, among them, YouTube. LG’s 8K TVs will support streaming content at 60FPS and are certified to deliver 8K definition at 60P over HDMI.
LG’s latest 8K TVs have also gained performance thanks to the new α (Alpha) 9 Gen 3 AI processor. Taking advantage of deep learning technology, the 2020 line optimizes the sound and image quality of all types of content using artificial intelligence when converting to 8K. Based on an intelligent deep learning network, AI 8K Upscaling delivers vivid and accurate images with 8K definition, analyzing content and applying Quad Step Noise Reduction and Sharpness Enhancer technologies, based on frequency, to improve lower resolution content and bring them from the perfection offered by the 8K setting.
The AI Picture Pro functionality of the α9 Gen 3 processor is capable of recognizing faces and texts on the screen, refining and enhancing them to create more natural skin tones, clear and clear facial features and more readable characters. In addition, the Auto Genre Selection feature recognizes the type of content being displayed and automatically applies the ideal settings, ensuring the best image quality for four genres: film, sport, pattern and animation.
LG’s AI Sound Pro feature analyzes and classifies audio content into five categories – music, film, sport, drama or news – to generate clearer voices and deeper sound. The spoken words are isolated and their volume is increased to facilitate the viewer’s understanding, while the background noises are identified and the scene is mixed for virtual surround 5.1, offering a greater level of immersion to the user.
In addition to an exceptional TV viewing experience, LG’s 8K TVs offer a new level of convenience made possible by artificial intelligence technology. Users can monitor and control IoT devices directly from the TV’s Control Panel, while the Hands-Free Voice Control function, available only on premium models, allows control of multiple devices connected with voice only, even if the user is on the other side of the room. Available in 144 countries, ThinQ speech recognition technology is present on all LG 8K TVs. And with webOS, LG’s renowned smart TV platform, the new TVs are compatible with Amazon’s Apple AirPlay 2, HomeKit, Google Assistant and Alexa; in the future, they will be compatible with Amazon’s Alexa Premium Far-Field Voice.
“LG will provide its consumers with a spectacular TV viewing experience“, Says Park Hyoung-sei, president of LG Home Entertainment Company. “With LG’s 8K OLED and NanoCell TVs, customers can rest assured that they are purchasing products that are prepared for the future and will offer them fascinating image quality, regardless of format“.
LG’s broad line of 8K TVs will be on display at the company’s booth at CES 2020 (number 11100, Central Hall at the Las Vegas Convention Center), January 7-10. There is still no forecast for the arrival of LG’s 8K TVs in Brazil.