THE UP Club is a label that was born in 2010 as one of the alternative stages of the Universo Paralello festival, presenting aspects such as and.
The name responsible for curating the label and showcases is the DJ and producer Bhaskar, which assumes the responsibilities of A&R, entrepreneur and ambassador of music, advised by EVVO Music.
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Completing 10 years on the road now in 2020, the biggest names on the national scene passed by the UP Club stage as Alok, Vintage Culture, Bhaskar, Illusionize, Cat Dealers, Gabe and Gui Boratto; as well as several international names such as Tale of Us, Boris Brejcha, Dubfire, Jamie Jones, Dixon, Guy J, Adana Twins, Lee Foss, among others.
In 2014, the label started performing showcases across the country, but it was in 2016 that it reached higher flights, making its first international showcase in Asia.
Today, having already performed in Amsterdam, Thailand and Vietnam, UP Club wants more. Right after Carnival 2020, Bhaskar, Mojjo and Doozie will perform at the “Half Moon Party” on the island Koh Phangan in Thailand, making another showcase of the label on March 1st.
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10 years celebration
Also in celebration of 10 years of existence, the label will take a tour of Brazil, passing through several cities in 2020. The first stop occurs in one of the northeastern paradises.
Pipa beach hosts UP Club on 10/04 with a super party with Illusionize, Bhaskar, DubDogz, Shapeless, Mojjo, Swarup and guests. On that same holy week holiday, there will be a showcase at Fishbone, in Búzios, Rio de Janeiro.
In May, it is the turn of the federal capital – in partnership with R2 Produções, responsible for – receiving the Bhaskar label, which will feature gringo headliners as guests.
Curitiba, Uberlândia and Goiânia in June, Vitória in July, and Recife in November are the other cities that will receive the UP Club. Just like Rio de Janeiro, Belo Horizonte and also Portugal and Mexico, which do not have an exact date yet.
“Three Balinese Monkeys”
Keeping its visual identity, UP Club made an inflatable stage that will travel all over Brazil with. The stage opened at Universo Paralello this year, where 20,000 people passed through the festival.
Developed by the South African scenic company ArtScape, which designs various stages for festivals around the world, you will be able to see the monkeys in different cities in the country, always with the best DJs from different bookings agencies.
The UP Club is for everyone, democratic and with quality music. So, where are you going to check out one of the showcases?
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