With an audience of over 21 million people on pay TV in 2018, the series Brother of Jorel, national coproduction of cartoon Network like Copa Studio, will be the highlight of April in the most watched children’s channel on pay TV. In a multiplatform initiative, the show goes beyond TV, getting closer and closer to fans. THE Mind-blowing month of Brother Jorel it is part of the initiative called Local Month, which promotes original local productions, both in Brazil and in other Latin American countries.
According Adriana Alcântara, senior director of content and national production for Cartoon Network, is part of the brand’s calendar to compose integrated actions throughout the year and provide several points of contact with fans. “Our biggest goal for this year is to create projects that have longevity and that value local productions and talents, increasing exposure and promoting a direct connection between the public and properties on different platforms and in a holistic way“, He adds.
As of April 1, at 8 pm, new episodes of the third season of Brother of Jorel, created by Julian Enrico, will invade the channel’s programming – always on Mondays on Premiere Block. The episodes also air on Brazuca Block, from Monday to Friday, at 11am and 6pm. This month, Cartoon Network’s theme will be the concept of 200% BR, 100% CN.
VOD and YouTube platforms
The 13 new stories can also be watched at CN Now!, VOD platform by cellular operators, starting on April 14th and a compilation of the programming will be made available on CN Go!, VOD platform by pay TV operators. In addition, the spin off Yuki Show premieres his exclusive shorts at Bloco Brazuca, which together with the Perdigoto Show go straight to the YouTube channel and CN Já! with new original shorts.
In partnership with Cinemark Network, the expansion of the Cine Cartoon format will take throughout Brazil a regular schedule of unprecedented content from the public’s most loved properties. The first special of the year in this new format is Irmão do Jorel – Amazing Special Edition.
Counted continuously over 80 minutes, the special is not the film of the Brother of Jorel, but joins existing and unpublished episodes about the friendship arch of Irmão do Jorel and Lara.
The content has already been shown on March 23 and 24 in 30 cinemas of the Cinemark Network, taking 11,800 people to cinemas across Brazil. The special was the 9th highest result of the chain, adding Saturday and Sunday, which will continue in theaters next weekend: March 30 and 31. For more details on the schedule, see the website www.cinemark.com.br.
Footwear Donation Campaign
Extending the experience of the series to a social action, the concessionaire ViaQuatro and Cartoon Network promote until April 30 a campaign to collect shoes on line 4-Yellow of the São Paulo subway. Collection boxes are available at all stations to receive donations of new shoes or in good condition, with their respective pairs. In addition, a giant pair of yellow galoshes, like those used by the show’s protagonist, will circulate through the Pinheiros, Paulista, Luz and Faria Lima stations. At the end of the campaign, scheduled for April 30, the items collected will be donated to the Social Solidarity Fund of the State of São Paulo, which will send them to non-governmental organizations in the capital.
On digital, all social networks and official Cartoon Network platforms will have special content, with memes on Facebook and Twitter, Juliano Enrico on Instagram Stories, and a live on YouTube on March 29, at 7:00 pm, as well as unpublished comic strips and fan participation in CN Fanart.