Hello Kitty, popular Japanese character that gave rise to various animations, games and merchandising products, will win a film in Hollywood by Warner Bros., according to an announcement given by Sanrio, the original and official brand of the Hello Kitty franchise, this Wednesday ( 06). The character appeared in 1974 by Yuko Shimizu and this will be his first major film production since its creation 45 years ago.
Shintaro Tsuji, CEO and founder of Sanrio, says he is happy for the debut of his main character in North American cinemas: “I am extremely delighted that Hello Kitty and other popular characters from Sanrio can make their Hollywood debut. Hello Kitty has been a symbol of friendship and we hope that this film will only serve to cultivate that circle of friendship around the world “, he comments.
The production of the film is under the responsibility of New Line, part of Warner Bros., and executives Richard Brener and Carolyn Blackwood released a joint statement to spread the news: “We are excited to partner with Sanrio and FlynnPictureCo. in the development of a film based on this esteemed icon, “they say in the ad.
Beau Flynn, of FlynnPictureCo., Will be the producer of the plot and comments: “Hello Kitty has been one of the most loved characters in the world for the past forty-something years and we are incredibly honored that President Tsuji has entrusted us with the responsibility of bringing his story to the big screen globally for the first time, and it’s a dream to be able to do that with our long-term partners at New Line and Warner Bros. With the positive, family-oriented values that Hello Kitty and Sanrio embody, there has never been a better time than now to share your message with the world! “. Wendy Jacobson, from the same company, will be the executive producer of the project.
None of the ads indicate whether the feature film will be an animation, live-action or hybrid format. The plot was also not disclosed and there is no release date so far.
Read more about Hello Kitty at Cinema10.