To honor fans of Assassins’s Creed, one of the best known franchises in the gaming industry, Credicard joined the Ubisoft in an unprecedented partnership to offer the gamer community the Credicard Zero Limited Edition, personalized credit card, free of annual fees and that offers coupons of 10% discount on several Ubisoft games, which can be obtained at the Benefits Store of the Credicard app.
The look of the personalized card will be decided by Assassin’s Creed fans in an internet poll with three game illustration options, which were revealed today at an event in Itaú Cube, in São Paulo, aimed at startups and the gamer community. The most voted illustration will be released on December 9th. Fans who want to participate in the vote must go to the website and select their favorite option.
“It is with great joy that we announce this new feature to fans of assassins Creed. It is a great pleasure for us to be with Credicard, one of the largest credit card companies operating in Brazil in yet another partnership”, Says Bertrand Chaverot, director of Ubisoft for Latin America.
For Fernando Amaral, director of Credicard, the novelty follows the growth of the games market in Brazil, which is the country with the highest revenue in this segment in Latin America. “Gamers are a strong community in Brazil, and this partnership is an acknowledgment of that. With Ubisoft we will get closer to this audience, which has a lot in common with that of Credicard Zero – that’s why today’s announcement makes so much sense for both companies”, He says.
In the event, Guilherme Sarda, Communities manager, and Maicol Ximenes, Content Manager at Ubisoft, shared successful cases and good practices of the brand with the public present for a good engagement with their communities, in addition to models and formats used outside the entertainment market for such actions.