THE BGS (Brasil Game Show), which reaches its 12th edition and is considered the largest gaming event in Latin America, updated its visual identity and seeks to aggregate and unite its audience even more.
With a cleaner image and the motto “here is played“, The event expands and already shows how the items will be sold with the new identity.
Here is played_ with passion
Here one plays_ with respect
Here you play_ with the mines
Here we play_ with the homies
Here one plays_ professionally
Here play_ connected
Here is played_
“We want to convey the emotion of the event and reinforce that BGS is a fair unlike anything that exists in the gamer segment, be it in terms of launches and attractions for visitors or business opportunities“, Explains Marcelo Tavares, CEO and founder of the event. “Players and their passion will be the key to our communication and will be at the center of marketing actions in 2019. BGS is already part of the global calendar of major gamers events and has great sales and audience potential. The goal now is to strengthen the engagement of fans, so that they are enchanted with BGS and accompany the brand not only during the fair period, but also throughout the year“, He adds.
THE BGS 2019 will take place in São Paulo between October 9th and 13th, at Expo Center Norte, in São Paulo. You can purchase tickets on the event’s official websitehttp: //www.brasilgameshow.com.br/ingressos/.
Held since 2009, the Brasil Game Show has consolidated itself as the largest game fair in Latin America and one of the largest in the world. Over 11 editions, more than 1.8 million visitors and dozens of international guests went through the event.