THE Ben & Jerry’s and the Netflix came together to delight fans around the world. The two brands announced their unprecedented partnership with the launch of an exclusive flavor inspired by the experience of eating ice cream while watching films and series: Netflix & Chilll’d.
The delicious novelty was carefully thought out by Ben & Jerry’s to be the perfect match with the moment of watching Netflix, with an unprecedented combination of flavors. Netflix & Chilll’d it is peanut ice cream, pieces of chocolate cake and sweet and salty pretzel biscuit, ingredients that together will surprise consumers’ palates and make their moments in front of the screens even more special. The launch arrives in Brazil from the first week of February and will be available on the shelves of stores and supermarkets and in Ben & Jerry’s ice cream parlors across the country.
“We love to bring news that contribute to moments of entertainment and culture. So we are very happy to be able to launch this great news with Netflix for all Brazilian consumers and fans of both brands. This is the first global launch that we do and it is very special because it is made with a brand that dialogues so well with our fans”, Indicates Adriana Castro, CEO of Ben & Jerry’s in Brazil.