The Taiwanese cellphone manufacturer Asus launched in Brazil, this Thursday (16th), its new line of smartphones, Zenfone 5. In addition to a series of special specifications, the products arrive in the country with a special novelty for Brazilians: the ZeniMoji, an application that will allow users to create 3D animated emojis by Turma da Mônica, by Brazilian cartoonist Mauricio de Sousa.
In addition to the owner of the rabbit Sansão, Cebolinha, Cascão and Magali will also be available to users – each sticker will be able to reproduce the user’s facial expressions and speeches, captured with the help of the smartphones’ front camera. In addition, it will be possible to use themed wallpapers from Turma da Mônica.
It’s not exactly a new idea: in recent months, Apple and Samsung have launched similar functions on their devices. The iPhone owner kicked off the Animojis, available only on the iPhone X; the South Korean partnered with Disney to have characters like Mickey, Minnie and the Incredibles family in the same role.
Details of Zenfone 5
Initially announced in February by Asus, during the Mobile World Congress, in Barcelona, the Zenfone 5 arrives in the country costing R $ 2 thousand. This delay, according to Asus’ Marketing Director, Marcel Campos, is related to the time needed to prepare local production.
“Other companies delay the worldwide launch to privilege Brazil, where they are market leaders, and end up having losses,” he said. “We need to think about quality first, then profitability, to keep the business running.”
Known for having a design very similar to Apple’s iPhone X, the device drew attention by the use of artificial intelligence: when shooting, it can recognize environments and configure real-time effects and features to improve images.
The technology also appears in battery management: a feature understands the user’s habits and adjusts the 3,300mAh (milliAmpère / hour) to their routine. The smartphone has a dual camera and 4GB of RAM.
In addition to the Zenfone 5, the Taiwanese launched other devices in Brazil last Thursday (16). They are the Zenfone 5Z, Zenfone 5 Selfie, Zenfone 5 Selfie Pro, Zenfone Max Pro.
The 5Z is Asus’ top-of-the-line smartphone, and costs from R $ 2,500. The device has Snapdragon 845, RAM up to 8GB and storage up to 256GB. The highlights of the Zenfone 5 Selfie and Zenfone 5 Selfie Pro smartphones, as the name implies, is photography – the two devices bring four different lenses in all, two on the back of the device and two on the front. Between the two models, there are differences in storage space and RAM memory – they cost, respectively, R $ 1,500 and R $ 1,700.
The company also brought to the Brazilian market a new, cheaper device, the Zenfone Max Pro – in Brazil, it will cost R $ 1,349.
It has Snapdragon 636, 5,000mAh and rear camera with 16 megapixel resolution. In addition, the Zenfone Max Pro records videos with 4K UHD resolution.
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